top of page
Whitepaper
​
Jährlich veröffentlichen wir ein Whitepaper zu aktuellen Herausforderungen in der Corporate Innovation. Dieses basiert auf Gesprächen mit 50-100 Innovatoren pro Jahr. Die Ausgabe 03/2023 können Sie hier anfordern:
Podcast
Pippo & Paul talken Innovation
Einmal pro Woche telefonieren Philipp Hoffmann und Paul Wesendonk zu Themen rund um Innovation: dabei beleuchten sie Beispiele erfolgreicher Corporate Innovation und streiten zu aktuellen Methoden & Trends.
Insights
Philipp Hoffmann
9. Aug. 20231 Min. Lesezeit
Reducing container ship pollution increases global warming
âš¡ Reducing container ship pollution increases global warming... wait what? An example of "well-intended is not well done" Cutting...
4
Philipp Hoffmann
8. Aug. 20231 Min. Lesezeit
Most organizational problems are not known to top managers
âš¡ Most organizational problems are not known to top managers: what can they do to get to know them more effectively? #innovation...
2
Philipp Hoffmann
7. Aug. 20231 Min. Lesezeit
Did you know that our solar system is not static in space?
âš¡ Did you know that our solar system is not static in space? And now that you know: what do you think where we're going? Does the thought...
2
Philipp Hoffmann
6. Aug. 20231 Min. Lesezeit
In Thailand elephants have figured out how to use their "right of way" to snatch a quick snack
In Thailand elephants have figured out how to use their "right of way" to snatch a quick snack in the form of sugar canes from passing...
2
Philipp Hoffmann
2. Aug. 20231 Min. Lesezeit
In a war plane it's best to strengthen the orange dots that have been hit most, right?
âš¡ In a war plane it's best to strengthen the orange dots that have been hit most, right? Not necessarily: this is an example of...
4
Philipp Hoffmann
31. Juli 20231 Min. Lesezeit
VW is becoming the metal bender they always feared becoming.
âš¡ VW is becoming the metal bender they always feared becoming. And it starts with this 5% investment into Chinese car startup XPENG. The...
2
Philipp Hoffmann
29. Juli 20231 Min. Lesezeit
Sometimes you're looking back, realizing how all the baby steps of the last 4 years led you to this
Sometimes you're looking back, realizing how all the baby steps of the last 4 years led you to this point. 2019 I moved into STEYG, met...
3
Philipp Hoffmann
26. Juli 20231 Min. Lesezeit
The catholic church has less "customers" than the ADAC now.
âš¡ The catholic church has less "customers" than the ADAC now. What might the churn rate have been and what can startups learn from that?...
4
Philipp Hoffmann
17. Juli 20231 Min. Lesezeit
Soon Wix will allow us to create full websites using only AI prompts.
Soon Wix will allow us to create full websites using only AI prompts. Insane how far web development has come. I remember writing HTML...
3
Philipp Hoffmann
16. Juli 20231 Min. Lesezeit
How we do customer research today vs in two years?
How we do customer research today vs in two years? Today: worst case open Yellow Pages, cold call the target group and do interviews....
2
Philipp Hoffmann
9. Juli 20231 Min. Lesezeit
Navigating the world of innovation presents its own unique challenges.
Navigating the world of innovation presents its own unique challenges. In your opinion, what's the biggest hurdle: a) Lack of resources,...
3
Philipp Hoffmann
5. Juli 20231 Min. Lesezeit
Still struggling whether to go with a purely electric vehicle or a gas-powered one next?
âš¡ Still struggling whether to go with a purely electric vehicle or a gas-powered one next? All you need to know for your decision is...
2
Philipp Hoffmann
4. Juli 20231 Min. Lesezeit
Building startups is simple, but not easy
âš¡ Building startups is simple, but not easy. #innovation #futurepositive #creativity #culture #mindset #entrepreneurship #future...
2
Philipp Hoffmann
3. Juli 20232 Min. Lesezeit
When economies of scale backfire
âš¡When economies of scale backfire In the most recent "Manager Magazin" I read an article on VW and their software efforts. Since many...
2
Philipp Hoffmann
2. Juli 20231 Min. Lesezeit
Another example of how people don't understand exponential growth
âš¡ Another example of how people don't understand exponential growth: #innovation #futurepositive
3
Philipp Hoffmann
29. Juni 20231 Min. Lesezeit
Everybody is talking about reducing stress
âš¡ Everybody is talking about reducing stress, but have you ever thought about increasing stress intentionally? Most people can't imagine...
2
Philipp Hoffmann
28. Juni 20231 Min. Lesezeit
Now join our Metaverse
âš¡ Now join our Metaverse. #innovation #futurepositive #creativity #future #strategy #startups #technology
2
Philipp Hoffmann
26. Juni 20231 Min. Lesezeit
With Office365 Microsoft accomplished something impossible from a product management perspective
âš¡ With Office365 Microsoft accomplished something impossible from a product management perspective: it made many users pay for the...
1
Philipp Hoffmann
25. Juni 20231 Min. Lesezeit
When the Apple 1 personal computer came out it cost 3.500 US$ in today's money
âš¡ When the Apple 1 personal computer came out it cost 3.500 US$ in today's money and Apple only sold 200 of them. What an irony,...
2
Philipp Hoffmann
22. Juni 20231 Min. Lesezeit
The type of tech where I always wonder: is there a market demand for that?
âš¡ The type of tech where I always wonder: is there a market demand for that? But that's the wrong question to ask, because this is...
3
Philipp Hoffmann
21. Juni 20231 Min. Lesezeit
What's pragmatism?
âš¡ What's pragmatism? In a recent pitch call someone asked me what pragmatism exactly means and my answer wasn't exactly salesy. Let's see...
2
Philipp Hoffmann
19. Juni 20231 Min. Lesezeit
The most plug and play piece of tech I have ever used: Starlink
âš¡ The most plug and play piece of tech I have ever used: Starlink. Just plug it in, the dish automatically finds the nearest satellites...
2
Philipp Hoffmann
18. Juni 20231 Min. Lesezeit
If you already have to create babies in artificial wombs
âš¡ If you already have to create babies in artificial wombs, can't you make it look less like straight out of Matrix or some clone army in...
3
Philipp Hoffmann
15. Juni 20231 Min. Lesezeit
Takes less than one hour to learn to fly this thing.
âš¡ Takes less than one hour to learn to fly this thing. Don't believe me? Just have a look at the intuitive controls. Would you trust...
4
bottom of page