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First principles in innovation

In case you didn't believe that air follows the same principles as water:



But: how do I turn that into an innovation post?


There are only a few fundamental principles and truths in this world. Some call them first principles.


Those apply everywhere: for example that air might move in waves the same way water does.


Some innovation first principles might be:

- customers only buy when the pain solved is big enough

- the unit economics have to be profitable

- product has to have measurably positive impact


Anything that makes it more complicated than these first principles is a distraction.


And since the innovation process is hard enough, any distraction should be removed as far as possible.


That's what we support you with.

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