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Whitepaper
Jährlich veröffentlichen wir ein Whitepaper zu aktuellen Herausforderungen in der Corporate Innovation. Dieses basiert auf Gesprächen mit 50-100 Innovatoren pro Jahr. Die Ausgabe 03/2023 können Sie hier anfordern:
Podcast
Pippo & Paul talken Innovation
Einmal pro Woche telefonieren Philipp Hoffmann und Paul Wesendonk zu Themen rund um Innovation: dabei beleuchten sie Beispiele erfolgreicher Corporate Innovation und streiten zu aktuellen Methoden & Trends.
Insights
Will Apple really bring out this weird looking goggle?
⚡ Will Apple really bring out this weird looking goggle? Is this real? Would you wear it? Gosh, now I'm excited. #innovation...
Philipp Hoffmann
4. Juni 20231 Min. Lesezeit
I just had a call on innovation with someone from BOSCH
⚡ I just had a call on innovation with someone from BOSCH, and then with someone who brings innovation to the German Bundestag. 𝗧𝗵𝗲...
Philipp Hoffmann
1. Juni 20231 Min. Lesezeit
The easiest, most rewarding and enjoyable repeat sales is with happy customers.
⚡ The easiest, most rewarding and enjoyable repeat sales is with happy customers. The product strategy learning here is simple: just...
Philipp Hoffmann
31. Mai 20231 Min. Lesezeit
Have a good start into the week!
⚡ Have a good start into the week! #innovation #futurepositive #creativity
Philipp Hoffmann
27. Mai 20231 Min. Lesezeit
Struggling to take that first step?
⚡ Struggling to take that first step? 𝗕𝗲𝗶𝗻𝗴 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝘁𝗮𝗸𝗶𝗻𝗴 𝗯𝗮𝗯𝘆...
Philipp Hoffmann
25. Mai 20231 Min. Lesezeit
𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂r
⚡ 𝗛𝗼𝘄 𝘁𝗼 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝘃𝗲𝗻𝘁𝘂𝗿𝗲, by example of a subscription...
Philipp Hoffmann
24. Mai 20231 Min. Lesezeit
This the anti-thesis of building an MVP
⚡ This the anti-thesis of building an MVP: 𝗵𝗶𝗿𝗶𝗻𝗴 𝟭𝟱𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝘃𝗲𝗻 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗹𝗮𝘂𝗻𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲...
Philipp Hoffmann
23. Mai 20231 Min. Lesezeit
Don’t build walls!
⚡ Don’t build walls! Last week I have been in a photography exihibition about the great fence on the Mexican border of the USA. The...
Philipp Hoffmann
22. Mai 20231 Min. Lesezeit
Love this type of technology
Love this type of technology: just simple physics combined with some high tech suddenly generates power from wave energy that is...
Philipp Hoffmann
18. Mai 20231 Min. Lesezeit
Innovators, let's always remember that we need to solve big fucking problems first and foremost
⚡ Innovators, let's always remember that we need to solve big fucking problems first and foremost I wonder if Archimedes, back when he...
Philipp Hoffmann
16. Mai 20231 Min. Lesezeit
Ever worked on a venture with skyrocketing customer aquisition cost (CAC)?
⚡ Ever worked on a venture with skyrocketing customer aquisition cost (CAC)? I have, and there can be a few causes, 𝗯𝘂𝘁 𝗼𝗻𝗲...
Philipp Hoffmann
15. Mai 20231 Min. Lesezeit
Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important.
⚡ Staying lean, agile and flexible in the first 2-3 years of a corporate venture is super important. This is how I do it: 𝗗𝗼𝗻’𝘁...
Philipp Hoffmann
14. Mai 20231 Min. Lesezeit
This tool creates 3D worlds based off of text input.
⚡ This tool creates 3D worlds based off of text input. 𝗡𝗼𝘄 𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮 𝗖𝗔𝗗...
Philipp Hoffmann
11. Mai 20231 Min. Lesezeit
𝗗𝗼𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗵𝗮𝗿𝗱
⚡ 𝗗𝗼𝗶𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝘀 𝗵𝗮𝗿𝗱, 𝗮𝗻𝗱 𝗶𝗳 𝗶𝘁 𝗶𝘀𝗻’𝘁 𝘆𝗼𝘂’𝗿𝗲 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 𝘄𝗿𝗼𝗻𝗴. Step 1:...
Philipp Hoffmann
9. Mai 20232 Min. Lesezeit
Many of my friends want to work for themselves.
⚡ Many of my friends want to work for themselves. 𝗕𝘂𝘁 𝗺𝘆 𝗹𝗮𝘀𝘁 𝘄𝗲𝗲𝗸 𝘄𝗶𝗹𝗹 𝗽𝗿𝗼𝗯𝗮𝗯𝗹𝘆 𝗰𝘂𝗿𝗲 𝘆𝗼𝘂 𝗼𝗳 𝘁𝗵𝗮𝘁...
Philipp Hoffmann
8. Mai 20231 Min. Lesezeit
How even an 𝘂𝗻𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 will help you
⚡ How even an 𝘂𝗻𝘃𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗰𝗮𝘀𝗲 will help you build your corporate venture In 2020 I started work on a new...
Philipp Hoffmann
7. Mai 20232 Min. Lesezeit
Paying with your watch is so 2019.
⚡ Paying with your watch is so 2019. How about paying with your ring instead? I certainly would love this, and I don’t even like jewelry....
Philipp Hoffmann
3. Mai 20231 Min. Lesezeit
These are the top 3 mistakes corporate innovators make when introducing new products or services
⚡ These are the top 3 mistakes corporate innovators make when introducing new products or services: Insufficient customer research....
Philipp Hoffmann
2. Mai 20231 Min. Lesezeit
The convergence of the AIs - what??
⚡ The convergence of the AIs - what?? The last years we’ve been following the progress Boston Dynamics made with their dog-like robots....
Philipp Hoffmann
1. Mai 20231 Min. Lesezeit
When you’re talking to corporate innovation experts
⚡ When you’re talking to corporate innovation experts, everybody seems to have gotten “customer centricity”. But in reality there are too...
Philipp Hoffmann
30. Apr. 20231 Min. Lesezeit
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