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When you’re talking to corporate innovation experts

⚡ When you’re talking to corporate innovation experts, everybody seems to have gotten “customer centricity”. But in reality there are too little successes. 𝗠𝘆 𝘁𝗵𝗲𝗼𝗿𝘆: 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗲𝗻𝘁𝗿𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝘀𝘁𝗶𝗹𝗹 𝗻𝗼𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗼𝗼𝗱.



Why? Some reasons I can think of:



𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗯𝗲𝗶𝗻𝗴 𝘁𝗿𝘂𝗹𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗲𝗻𝘁𝗿𝗶𝗰 𝗶𝘀 𝘃𝗲𝗿𝘆 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲. It can kill your project instantly. Imagine this: you fought for your project and some budget for months. Now you do the first 5 to 10 customer interviews and realize that you’ve been running in the wrong direction altogether.



Secondly, being customer centric is too easy: yes, you can hide behind complex methods and post-it parties. Or you can just go out and talk to people. 𝗬𝗼𝘂 𝘄𝗶𝗹𝗹 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂𝗿 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗺𝗺𝗶𝘁𝘁𝗲𝗲 𝗰𝗮𝗻 𝘀𝗮𝘆 “𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗯𝗹𝘂𝗲𝗽𝗿𝗶𝗻𝘁”.



Last: doing customer centricity properly is intellectually challenging. Not everybody can do it out of university. You have to have to practical experience. You have to want to understand how to analyse the input you’re getting. 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝘁𝗼 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗼𝘂𝘁 𝘁𝗵𝗲 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲 𝘁𝗿𝘂𝘁𝗵 𝗮𝗻𝗱 𝗿𝗶𝗱 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗯𝗶𝗮𝘀𝗲𝘀.



Anything else you would add?





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