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These are the top 3 mistakes corporate innovators make when introducing new products or services

Aktualisiert: 25. Dez. 2023

โšกย These are the top 3 mistakes corporate innovators make when introducing new products or services:



Insufficient customer research. ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—น๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ๐—ถ๐—ฟ ๐—ถ๐—ฑ๐—ฒ๐—ฎ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฒ๐˜€, ๐—ฏ๐˜‚๐˜ ๐˜๐—ต๐—ฒ๐˜† ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—น๐—ผ๐˜ƒ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ. That mindset is the road to failure.



Building a business case that is too complex, or none at all. Creating a case that satisfies a corporate controller is impossible in the early stage. ๐—•๐˜‚๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ถ๐—ป๐—ด ๐—ป๐—ผ๐—ป๐—ฒ ๐—ฎ๐˜ ๐—ฎ๐—น๐—น ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€ ๐˜†๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ธ๐—ป๐—ผ๐˜„ ๐˜„๐—ต๐—ฎ๐˜ ๐˜†๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ฎ๐—ถ๐—บ๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ฑ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ถ๐—ป๐—ด ๐—ณ๐—ผ๐—ฟ.



Asking for permission too much: ask anyone and you will get opinions. Either because they want to make your life harder, or because your idea is so good they just want to chime in order to be part of it. ๐—˜๐—ถ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐˜€ ๐—ฎ ๐—ธ๐—ถ๐—น๐—น๐—ฒ๐—ฟ.



Instead innovators should focus on proper customer research, building simple business cases and ๐—ท๐˜‚๐˜€๐˜ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐˜€๐—ต๐—ถ๐˜ ๐—ฑ๐—ผ๐—ป๐—ฒ.





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