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The one book that every corporate entrepreneur needs to know by heart: ๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐—บ ๐—ง๐—ฒ๐˜€๐˜

โšก The one book that every corporate entrepreneur needs to know by heart: ๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐—บ ๐—ง๐—ฒ๐˜€๐˜.



This book kickstarted my own corporate innovation career and ultimately fueled the founding of Reruption together with Christian.



๐—ช๐—ต๐˜†? ๐—ฃ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ผ๐˜‚๐˜€๐—น๐˜† ๐—œ ๐˜„๐—ผ๐—ฟ๐—ธ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐—ฎ ๐˜€๐—ฐ๐—ฎ๐—น๐—ฒ ๐˜‚๐—ฝ ๐˜„๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—œ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐˜„๐—ต๐—ฎ๐˜ ๐—ถ๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€ ๐˜๐—ผ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—ฐ๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฐ๐—ฒ๐—ป๐˜๐—ฟ๐—ถ๐—ฐ.



When I pitched at STIHL to take over an innovation project as the external venture lead, my friend Christoph from Laserhub recommended this book to me on the evening before the pitch event.



๐—œ ๐—ฟ๐—ฒ๐—ฎ๐—ฑ ๐—ถ๐˜ ๐—ถ๐—ป ๐—ผ๐—ป๐—ฒ ๐˜€๐—ถ๐˜๐˜๐—ถ๐—ป๐—ด ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐Ÿฏ-๐Ÿฐ ๐—ต๐—ผ๐˜‚๐—ฟ๐˜€ ๐—ฎ๐—ป๐—ฑ ๐˜๐—ผ๐—ผ๐—ธ ๐˜๐—ต๐—ฎ๐˜ ๐—ธ๐—ป๐—ผ๐˜„๐—น๐—ฒ๐—ฑ๐—ด๐—ฒ ๐—ถ๐—ป๐˜๐—ผ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ถ๐˜๐—ฐ๐—ต ๐—ฑ๐—ฎ๐˜†.



Suddenly it all made sense to me: why you have to be customer centric, how to ask your customer for feedback without fooling yourself, how to ask critical questions.



The book gave a theoretical framework to all the practical knowledge I had gathered before.



๐—”๐˜€ ๐—œ ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—น๐—ฎ๐˜๐—ฒ๐—ฟ: ๐—ฝ๐—ฎ๐—ฟ๐˜๐—ถ๐—ฐ๐˜‚๐—น๐—ฎ๐—ฟ๐—น๐˜† ๐—บ๐˜† ๐—ฎ๐—ป๐—ป๐—ผ๐˜†๐—ถ๐—ป๐—ด, ๐—ฏ๐˜‚๐˜ ๐—ผ๐—ป-๐—ฝ๐—ผ๐—ถ๐—ป๐˜ ๐—พ๐˜‚๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฎ๐˜† ๐—ต๐—ฒ๐—น๐—ฝ๐—ฒ๐—ฑ ๐—บ๐—ฒ ๐˜„๐—ถ๐—ป ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ท๐—ฒ๐—ฐ๐˜.



Read "The Mom Test"! And then re-read it yearly. It becomes better the more practical experience you have.





๐˜”๐˜บ ๐˜ฎ๐˜ช๐˜ด๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ช๐˜ด ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฃ๐˜ช๐˜จ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ข๐˜ฏ๐˜ช๐˜ฆ๐˜ด ๐˜ด๐˜ต๐˜ข๐˜บ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฆ๐˜ต๐˜ช๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ ๐˜ช๐˜ฏ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ถ๐˜ต๐˜ถ๐˜ณ๐˜ฆ. ๐˜ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฃ๐˜บ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ฃ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ๐˜ฏ๐˜ฐ๐˜ท๐˜ข๐˜ต๐˜ช๐˜ท๐˜ฆ. ๐˜ˆ๐˜ด ๐˜ข ๐˜Š๐˜ฐ-๐˜—๐˜ณ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ถ๐˜ณ ๐˜ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ข๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฏ๐˜ข๐˜ญ ๐˜ด๐˜ต๐˜ข๐˜ง๐˜ง ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฎ ๐˜ด๐˜ฐ๐˜ญ๐˜ท๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ค๐˜ฉ๐˜ข๐˜ฏ๐˜จ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ฏ๐˜ฏ๐˜ฐ๐˜ท๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ค๐˜ฉ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜จ๐˜ฆ๐˜ด, ๐˜ฑ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ค๐˜ถ๐˜ญ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ช๐˜ฏ ๐˜ท๐˜ฆ๐˜ฏ๐˜ต๐˜ถ๐˜ณ๐˜ฆ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ.



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