Most innovation processes I see at clients are designed to make life hard for slackers. The problem? They annoy the fuck out of your best people tooBig Co’s are inherently risk averse.Sometimes from C-level down to the office clerks, sometimes only the middle management, sometimes only the lowest levels - risk aversion everywhere.Yes, it’s partly good that big co’s are risk averse. That’s what makes them stable.But innovation and risk aversion don’t go well hand in hand.What’s the result? Innova
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