In case you didn't believe that air follows the same principles as water
But: how do I turn that into an innovation post?
There are only a few fundamental principles and truths in this world. Some call them first principles.
Those apply everywhere: for example that air might move in waves the same way water does.
Some innovation first principles might be:
- customers only buy when the pain solved is big enough
- the unit economics have to be profitable
- product has to have measurably positive impact
Anything that makes it more complicated than these first principles is a distraction.
And since the innovation process is hard enough, any distraction should be removed as far as possible.
That's what we support you with.