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In case you didn't believe that air follows the same principles as water

Aktualisiert: 29. Dez. 2023

In case you didn't believe that air follows the same principles as water



But: how do I turn that into an innovation post?



There are only a few fundamental principles and truths in this world. Some call them first principles.



Those apply everywhere: for example that air might move in waves the same way water does.



Some innovation first principles might be:


- customers only buy when the pain solved is big enough


- the unit economics have to be profitable


- product has to have measurably positive impact



Anything that makes it more complicated than these first principles is a distraction.



And since the innovation process is hard enough, any distraction should be removed as far as possible.



That's what we support you with.





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