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If you think technology will solve your problems, you don’t understand technology — and you don’t un

"If you think technology will solve your problems, you don’t understand technology — and you don’t understand your problems."



Laurie Anderson, 2020



That's a good one, because all too often we see that people build new businesses from ideas.



And ideas almost always are ideas for solutions.



But if you want to be customer centric, you can't start from the solution. You can't love the technology first.



You have to love the customer and his problem.





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