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How we do customer research today vs in two years?

How we do customer research today vs in two years?



Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.



In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"



What do you think were customer research is headed and can it be automated in such a way?





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