How we do customer research today vs in two years?
- Philipp Hoffmann
- 16. Juli 2023
- 1 Min. Lesezeit
How we do customer research today vs in two years?
Today: worst case open Yellow Pages, cold call the target group and do interviews. Very painful, but very effective.
In 2 years: tell a conversational AI what the target group is, what the big 3 questions are and which complementary questions to ask and hit "Go!"
What do you think were customer research is headed and can it be automated in such a way?
