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Generative AI might kill Google

Autorenbild: Philipp HoffmannPhilipp Hoffmann

Aktualisiert: 4. Dez. 2023

Ever wondered which innovation might kill Google?


This might: chat.openai.com


Let me explain how:


Today, Google goes through the internet and searches for information on web sites.


Then they give the user a list of websites that might potentially contain the information the user is looking for. Sometimes it does, sometimes it doesn't.


In that regard Google is just doing guessing games which website might have the information that the user is looking for.


(It's obviously more elaborated than that, but let's stick with it for now)


The work of aggregating the information is still something the user has to do himself.


Let's say your're looking for the top 5 reasons your car is not driving anymore.


Go to Google, enter a search term, check a bunch of websites, come up with the reasons you have identified as most probable.


Now openAI's chatbot is doing exactly this type of aggregation for you: you just ask it a question, it does the rest.

It's amazing. Try it.


And then you will be convinced that this might kill Google at some point in the future.

 
 
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