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Ever worked on a venture with skyrocketing customer aquisition cost (CAC)?

Aktualisiert: 25. Dez. 2023

โšกย Ever worked on a venture with skyrocketing customer aquisition cost (CAC)? I have, and there can be a few causes, ๐—ฏ๐˜‚๐˜ ๐—ผ๐—ป๐—ฒ ๐˜๐—ต๐—ฎ๐˜ ๐—œ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฐ๐—ต๐—ฒ๐—ฐ๐—ธ ๐—ณ๐—ถ๐—ฟ๐˜€๐˜.



And it starts with a simple question:



do we have problem solution fit?



Many times a startup simply doesnโ€™t solve a customer problem. ๐—•๐˜‚๐˜ ๐—ฑ๐˜‚๐—ฒ ๐˜๐—ผ ๐—บ๐—ถ๐˜€๐—น๐—ฒ๐—ฎ๐—ฑ๐—ถ๐—ป๐—ด ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ, ๐—ถ๐—ด๐—ป๐—ผ๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ผ๐—ฟ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ณ๐—ฎ๐˜‚๐—น๐˜๐˜† ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ฝ๐—ผ๐—ถ๐—ป๐˜๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฟ๐—ฒ๐—ฐ๐—ผ๐—ด๐—ป๐—ถ๐˜‡๐—ฒ๐—ฑ.



Skyrocketing CAC can come in many different forms: a sales team that doesnโ€™t sell. Exploding marketing cost for leads. Endless negotiations.



To get out of that hole always ask first: ๐˜„๐—ต๐—ถ๐—ฐ๐—ต ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ ๐—ฎ๐—ฟ๐—ฒ ๐˜„๐—ฒ ๐˜€๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด? ๐—ช๐—ต๐—ผ ๐—ฒ๐˜…๐—ฎ๐—ฐ๐˜๐—น๐˜† ๐—ต๐—ฎ๐˜€ ๐˜๐—ต๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ? ๐—”๐—ป๐—ฑ ๐—ต๐—ผ๐˜„ ๐—ฏ๐—ถ๐—ด ๐—ถ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ?



Hope that helps getting your venture back on track!





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